That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week. He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]
The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]
Sung to the tune of the carol “O Little Town of Bethlehem.” O little town of Twitterville, Thy Tweeps are far and wide, And with their sweet and endless tweets, The hashtags all go by. Yet though the Fail Whale cometh, When they want news the most, Thy conversations keep them warm, And happy coast to coast. When at their work or in their homes, Short text they […]