Snap! B2B iPhone *and* iPad Apps! Part IV

Click this image to see details of the Sitewise app which shows a 10-minute driving map overlay and the demographics within it.

Since our last blog about iPhone apps for businesses, a little gadget called the iPad gained momentum, and with it, increasing versatility for businesspeople on the move.  Here are some apps that we think are great for gathering, storing, analyzing, sharing and acting upon data that drives revenue for an organization. [Read more...]

Let There Be QR

Much has been written about QR (Quick Response) codes, but there still has been relatively little proliferation of this technology for everyday businesses.  For now, it seems as though the most common applicaiton of QR codes is on display advertising.  So what can you do with them?
[Read more...]

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. [Read more...]

Snap! B2B iPhone Apps! Part III


In early February, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations and then reported about more later that month. Since then a few more iPhone apps for B2B companies have debuted, and The Marketing Consigliere advises you to be aware of them. [Read more...]

Robots & Bots Are Part of Marketing Automation

Parrot drone, controllable by an iPhone

Parrot drone controllable by an iPhone; modifiable for gathering data

This is the fifth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.

Company UAVs?

In the military, Unmanned Aerial Vehicles (UAVs) fly in theaters of operation, remotely controlled by an individual with a joystick, gathering data to be used elsewhere. Other modes of UVs are terrestrial, marine surface, and submarine-based.   Some are even armed and capable of lethal engagement with enemies. [Read more...]

Snap! B2B iPhone Apps! Part II

The other week, The Marketing Consigliere posted a blog about iPhone apps for B2B organizations.  Those apps were primarily mobile extensions of CRM applications, for use by salespeople.  There are few more to talk about, each more suitable for the marketing side of an organization.  Ironically, despite the “hotness” of the iPhone and in the Marketing arena, the “hotness” of marketing automation tools, it’s hard to find good analysis of marketing automation apps for iPhones.  So here goes a scratching of the surface… [Read more...]