IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm CityBlue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks.

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Behavioral Analytics Data for Email Campaigns

Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.”

American Marketing Association

Lyris

This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools to launch better B2C email efforts. Plan on making Thursday, March 13th, 2008 a “brown bag” lunch in front of your computer.