Behavioral Analytics Data for Email Campaigns
Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.”
This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools to launch better B2C email efforts. Plan on making Thursday, March 13th, 2008 a “brown bag” lunch in front of your computer.