The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna.  He thought it would be interesting to see how far Marketing has come in a year.

This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship.  Fine – not everyone was willing to pay $3,000,000 for a spot this year.   While no agency stood out significantly among the crowd, there were definitely some bombs.  Brand management professionals may need to think hard for next year. [Read more...]