“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

Social Analytics M&A – The Hunt is On

September 30, 2011 By Leave a Comment

 

 

 

 

 

 

 

 

 

Creative Commons by Orin Zebest

The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies.  What does this mean for Marketers?

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Filed Under: Behavioral Marketing, Business Intelligence, CRM, Data Mining, Marketing, Metrics & Measurement, Predictive Analysis, Social Networking Tagged With: , , , , , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 2

September 1, 2011 By Leave a Comment

 

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]

Filed Under: B2B Marketing, CRM, Event, Fun, Marketing Tagged With: , , , , , , , , , , , , , ,

Attensity Gets Even More Intense with Biz360

April 29, 2010 By 2 Comments

Attensity acquires Biz360

Attensity has announced its acquisition of Biz360 this week and this is an exciting development in the Net-Centric Marketing world.  The Marketing Consigliere recently interviewed Attensity’s CMO, Michelle de Haaff, and he loves to read about a good flex of muscle out there in the marketplace.  Biz360′s platform has been a prominent social media monitoring and market intelligence solution, so he believes that this is a good sign in the industry – [Read more...]

Filed Under: B2B Marketing, Behavioral Marketing, Business Intelligence, Data Mining, Marketing, Metrics & Measurement, Net-Centric Marketing, Social Networking Tagged With: , , , , , ,