Getting the B2B Twitter Game on at TWTRCON

June 14, 2010 By Leave a Comment

Today in New York City, The Marketing Consigliere strode into the New York Hilton and put on his TWTRCON badge. Why? First, to be around like-minded professionals who see the value of Twitter for businesses.  Second, to promote the B2B Twitterer of the Year Awards program, which The Marketing Consigliere founded in order to recognize B2B marketing organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging and social networking sensation Twitter.

So what goes on at a conference for Twitter?  Lots of things with lots of Tweeps…

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Filed Under: B2B Marketing, Marketing, Social Networking Tagged With: , , , , , , , , , ,

Lordy Lordy, Look Who’s oneforty!

March 8, 2010 By Leave a Comment

oneforty

Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II.  Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized.

And when he was running the B2B Twitterer of the Year Awards this year, he wanted to be able to see what applications might be out there to help analyze the nominees.  Fortunately someone has done a great job organizing the various apps for Twitter. [Read more...]

Filed Under: Fun, Metrics & Measurement, Mobile Marketing, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content Tagged With: , ,

B2B & Marketing Automation Events for 2010

January 11, 2010 By Leave a Comment 

Creative Commons by whatleydude, Flickr.com

With a tight economy, many Marketers are forgoing important national trade shows to keep focused on their main job: to manage the processes which allow for the gathering, storing, analyzing, sharing, and acting up on data that drives revenue for their firms.  However, in this brave new world of Network Centric Marketing, it pays to make the investment in knowing your peers in other industries and learning about the newest tools that will make your job easier.  So to keep up with the many facets of advertising, behavioral marketing, business intelligence, search, social networking, web analytics, email marketing and demand generation, there are many choices to make. [Read more...]

Filed Under: Advertising, B2B Marketing, Behavioral Marketing, Business Intelligence, Email Marketing, Marketing, Search/SEO/SEM, Social Networking Tagged With: , , , , , , , , , ,

Twitter Envy

December 11, 2009 By Leave a Comment 

modified Creative Commons from Sidewalk Flying

In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media.  Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools.  By themselves, most of these tools may not be effective, but when used in an integrated campaign can be very valuable.

But being the Founder of the Program, he has wholeheartedly been spreading news about it.  However, he did not expect to get such a myopic reply, from someone in the same social circles, resulting from an email blast that was promoting the Awards Program:

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Filed Under: Agencies, B2B Marketing, Leadership Tagged With: , , , , , , ,

Intense Text Analytics with Attensity

November 12, 2009 By Leave a Comment

While the Marketing Consilgiere was at TWTRCON last month, he paid visits to the booths of various event sponsors. One booth that really captured his attention was that of Attensity, who provides a text analytics platform that quickly and rapidly transforms unstructured data- such as in the gazillions of tweets that fly through the Twittersphere- into valuable, actionable information with unparalleled accuracy.

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Filed Under: Behavioral Marketing, Business Intelligence, Cinque Domande - 5 Questions, Data Mining, Predictive Analysis, SMB Marketing, Social Networking Tagged With: , , , ,