“The” Marketing Automation Happening of 2011

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
[Read more...]

20 Most Popular Marketing Automation Platforms

Creative Commons by Tulane Public Relations

The following infographic was put together by Capterra and InfoNewt.  On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation.  On the other hand…

[Read more...]

Year in Review??

Illustration from Marketing News 12-30-10

2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year.  The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing.
[Read more...]

Holiday Carol: Get Yourself Marketing Automation

Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images

Sung to the tune of “Have Yourself a Merry Little Christmas.”

Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned. [Read more...]

Unica Helps Marketers Reach Out to iPad Users

This month Unica subsidy Pivotal Veracity announced that its award-winning MailboxIQ product email rendering imaging for the Apple iPad.  This capability allows Marketers to target and track email communications to iPad users. [Read more...]

The Wisdom of Marketing Operations Crowds

James Surowiecki was onto something when he wrote The Wisdom of Crowds. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… [Read more...]