Holiday Carol: Hark! The Infographics Show

Holiday Carol: Hark! The Infographics Show

Creative Commons by slightly everything  Sung to the tune of “Hark! The Herald Angels Sing“ Hark! The Infographics show, Stats that are real good to know! Charts of symbols or of pies, Very easy on the eyes. Bright bold colors for your screen, Distilled messaging so clean! Print it out for your drab wall And your colleagues you’ll enthrall, Hark! The Infographics show, Stats that are […]

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Holiday Carol: We Housewives of Pinterest Are

Holiday Carol: We Housewives of Pinterest Are

 Sung to the tune of “We Three Kings of Orient Are“ We housewives of Pinterest are Posting pics like we’re some Renoir, Craft and hobby, meek and snobby, Some of it so bizarre. O pins of wonder, pins contrite, Pins of tacky, kitschy sight, Boards a-glowing, overflowing, Images of cultural blight. Mommyblogging is such a pain, Twitter’s limit drives us insane, Pinning’s easy, ‘tho it’s […]

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It’s Time for the 5th B2B Twitter of the Year Awards!

It’s Time for the 5th B2B Twitter of the Year Awards!

Once again, it’s time for the B2B Twitterer of the Year Awards.  Now in its fifth ear, the Awards recognize B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging/social networking sensation Twitter. The nomination deadline is Friday, December 14th. Always an exciting competition the awards once again are sponsored by Allinio, who is pleased to be working with great B2B ecosystem companies like MLT Creative and HubSpot to making […]

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It’s October and Everything is Exact-ly Orange

It’s October and Everything is Exact-ly Orange

  We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]

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Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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Marketing Automation – Not as Simple as It Looks

Marketing Automation – Not as Simple as It Looks

Salesforce put a video on Marketing Automation on YouTube last week and it’s become a little hit in the circles we run in. But while it gives a good 50,000 foot over view, it does not give justice to the hard work that goes into preparing to implement and Marketing Automation platform, which Allinio can facilitate.  And here’s another one from Act-On Software… Now forgive us for weaving an […]

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“B2B Marketers Missing the Mark on Demand Gen”

“B2B Marketers Missing the Mark on Demand Gen”

As a member of the American Marketing Association, we look foward to the publications they provide to their membership, especially Marketing News.  The August  issue’s “Buzz Bit” feature briefly had some very interesting statistics that we would like to present to you in verbatim… “B-to-B Marketers Missing the Mark on Demand Gen” 80% of B-to-B Marketers and salespeople consider their demand-generation campaigns ineffective, according to a July survey from Corporate […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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“Will Big IT Swallow Up Marketing Automation?”

“Will Big IT Swallow Up Marketing Automation?”

That’s the title of Johnny Mone‘s (@johnnymone) brief but thoughtful article in Business 2 Community late last week.  He brings up some valid observations given the major shifts in the IT world, including leadership moves by Oracle, IBM, Salesforce, Intuit, Dell (which we covered in our last blog) regarding Marketing Automation.While we said that Dell’s venture with Pardot was a pivotal event, Johnny counters that overall the jury may still be out because the target audience of SMBs […]

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Obamacare Isn’t The Real News – Pardot Is!

Obamacare Isn’t The Real News – Pardot Is!

Creative Commons by Kjetil Ree. Patient Protection and Affordable Care Act?   …..meh. Arizona SB 1070?  ……(yawn) Ann Curry leaving the Today Show?   Tom Cruise and Katie Holmes divorcing? …..please. There was real news this week…  Pardot, a leading provider of marketing automation for small and mid-sized businesses, announced a groundbreaking relationship with Dell.  In this absolutely brilliant alliance, Dell Cloud Business Applications will be able to provide thousands of businesses Pardot’s easy to use Marketing […]

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