Holiday Carol: We Housewives of Pinterest Are

Holiday Carol: We Housewives of Pinterest Are

 Sung to the tune of “We Three Kings of Orient Are“ We housewives of Pinterest are Posting pics like we’re some Renoir, Craft and hobby, meek and snobby, Some of it so bizarre. O pins of wonder, pins contrite, Pins of tacky, kitschy sight, Boards a-glowing, overflowing, Images of cultural blight. Mommyblogging is such a pain, Twitter’s limit drives us insane, Pinning’s easy, ‘tho it’s […]

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It’s October and Everything is Exact-ly Orange

It’s October and Everything is Exact-ly Orange

  We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]

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Eating Our Words About Hubspot

Eating Our Words About Hubspot

Earlier this month, we made a a brief comment regarding Hubspot‘s standing in the world of Marketing Automation.  Undoubtedly they are the thought leader in “Inbound Marketing,” but we said that they were not playing at the same level as some of the leading Marketing Automation platforms such as Pardot or Marketo.   Well, the fantastic listeners at Hubspot caught wind of our blog, and none other than the effervescent Laura Fitton (@pistachio) […]

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Raab Repeats Right-On Reporting

Raab Repeats Right-On Reporting

Last week there was an interesting observation made about Marketing Automation platform providers. In his well-reknowned blog, David Raab (@draab) commented that after all these years, the consolidation of Marketing Automation providers suprisingly hasn’t slowed the growth of the second tier of players in the space and there is more fragmentation. David’s first line in the blog is “I’ve gotten used to thinking of the B2B marketing automation […]

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SocialToaster – Best Thing Since Sliced Bread!

SocialToaster – Best Thing Since Sliced Bread!

From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer… SocialToaster has a unique story in the Marketing Automation space. Its platform leverages the […]

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Separating the Search “Expert” Wheat from the Chaff

Separating the Search “Expert” Wheat from the Chaff

Creative Commons by FeatheredTar Allinio is not nor has it ever purported to be a search “expert.”  We farm out that skill and spend a lot of time vetting the charlatans, pretenders and buffoons that claim to be SEO and/or SEM (or PPC) “gurus.”   As in any hierarchy of talent, there are few at the top and a lot of sloppy wannabes at the bottom. […]

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Marketing Automation Professionals of the World, Unite!

Marketing Automation Professionals of the World, Unite!

Know anyone else pulling their hair out over their Marketing Automation platform?  Are your pupils dialating and your heart stopping  over the thought of the mountain of content that you have to create?    Well, here on the East Coast we’re trying to do something about it… Now there are several of other national organizations that are fantastic professional development resources for the Marketing Automation […]

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Holiday Carol: God Rest Ye, Content Marketers

Holiday Carol: God Rest Ye, Content Marketers

Creative Commons mashup from works of nannetteturner and Chris Heiler Sung to the tune of “God Rest Ye, Merry Gentlemen“ God rest you Content Marketers, Creating stuff to view; Remember, make it relevant To those personas who Are part of that buying center Whom your sales must pursue, Oh, content that you must syndicate, must syndicate, Oh, content that you must syndicate! Make sure that […]

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Holiday Carol: Down Thru’ The Funnel

Holiday Carol: Down Thru’ The Funnel

Creative Commons by Jim, the Photographer   Sung to the tune of “Up On The Housetop“ You get the prospect to opt-in, So you’ll commit no spamming sin, Send them an invite from afar To attend your webinar! Drip, drip, drip! Ask for their zip! Clicks, clicks, clicks! Analytics! Out from your email, Slick, slick, slick, Down thru’ the funnel Comes revenue thick! White papers flying […]

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Holiday Carol: Here We Come A-Nurturing

Holiday Carol: Here We Come A-Nurturing

Creative Commons by Accidental Hedonist Once again, we are posting holiday carols for the tech/marketing/social crowd. With such hits as Carol of the Marketing Metrics, Get Yourself Marketing Automation, The Twelve Days of Foursquare,  O Little Town of Twitterville, Talking In A Mobile Wonderland, S-E-O, S-E-O, S-E-O!, and Eloqua Fideles, we are continuing this tradition into its third year with some lyrics that will hopefully put a smile on your weary […]

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