The 20-Year Road to Net-Centric Marketing

The 20-Year Road to Net-Centric Marketing

The Marketing Consigliere would like to take the opportunity at the dawn of 2009 to go down memory lane.  While much fuss is heard about Silicon Valley, the real center of the Internet universe was and still is the Washington DC area. About 20 years ago, the academic and Federal government curiousity called the “Internet” found its way into the commercial sector.  Among the Internet […]

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10 Allinio Predictions for 2009

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior.  He will never be relegated as the “Lindsay Lohan” of […]

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B2B Twitterer of the Year

B2B Twitterer of the Year

The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea.  He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]

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Hatching Success with Microsoft Dynamics CRM

Hatching Success with Microsoft Dynamics CRM

The first Microsoft Dynamics CRM Incubation Week is being held from December 15th to 19th, 2008 at the Microsoft Technology Center in Reston, Virginia. This week-long program will include some training and several days of prototyping and development, and a presentation competition for prizes.  This event is free to enter but if selected, travel, lodging, meals, etc. are out-of-pocket for entrants.  Each team will be allowed up to three team members. Companies […]

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Thanksgiving ’08: Freedom from Want and Needs

Thanksgiving ’08: Freedom from Want and Needs

Norman Rockwell, Freedom From Want Just a short note today – the Marketing Consigliere does not need to remind you to be thankful for the usual blessings in your life, but wants to make some out-of-the-ordinary thank yous: Thank you to all the Marketers out there who are leveraging the power of Network Centric Marketing and doing their best to bring us the products and services […]

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Be Respective to CollectiveX

Be Respective to CollectiveX

The Marketing Consigliere was at a Social Matchbox event in downtown Washington, DC the other evening and happened to “re-meet” Clarence Wooten, CEO of CollectiveX, a very interesting company based in Columbia, Maryland, that provides groups with a social collaboration and networking platform. While at first glance it may appear to be for volunteer, non-profit groups, and consumer-oriented organizations, this application can be used as a collaborative tool for […]

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OpenEMM Finally Gets “Sweeter”

OpenEMM Finally Gets “Sweeter”

Forgive The Marketing Consigliere for being over a month late to notice, but when he mentioned OpenEMM in his April blog, they were talking about a SugarCRM adapter and he commented that it didn’t appear to be ready for primetime. Apparently it has been available since September of this year.  Zehr gut, meinen freunden!

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EMM….UMM….HMM….

EMM….UMM….HMM….

Conducting his Monday morning ritual of reviewing “Network Updates” from the weekend for my Linkedin connections, The Marketing Consigliere noticed the “Answers” section posted a question in the topic “Internet Marketing, Enterprise Software” reading “Has anyone tried OpenEMM? What is your experience?” He thought, “Marrone! an Enterprise Marketing Management (EMM) platform I haven’t heard of!  How embarassing for a supposedly thought leader/technology marketing consultant!  Will this be a fly […]

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Don’t Let Dashboards Drive You Crazy

Don’t Let Dashboards Drive You Crazy

There are days The Marketing Consigliere  misses his Alfa Romeo Spider Veloce. Mainly when it’s sunny – not raining or snowing!  It was a 1983 beauty – no airbags, no satellite radio, no GPS, no cup holder, no back window brakelight, no heated seats, no OnStar, no theft alarm – a car from a much simpler time (Remember when gas was $1.00 per gallon?). Unlike the reputation of the […]

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A Perfect Match?

A Perfect Match?

Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]

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