Marketo’s “Rock Your Revenue” in DC: Part I
Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results; and Paul Albright, Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.
Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour. Here’s a quick sample of some of the great answers we got when we asked them about “Challenges and Myths of Marketing.” Stay tuned for the second segment, which is called “Truths and Revelations.” Thanks to Andrew Spoeth (@andrewspoeth), Marketo’s Senior Manager of Marketing for helping us become the Regional Sponsor. And a special thanks to ShineOn Storytelling for the excellent video and all the video participants!