Marketo’s “Rock Your Revenue” in DC: Part II
As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results; and Paul Albright, Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.
Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour. This is continuation of some of the best answers we got when we asked them about “Truths and Revelation of Marketing.” You can also check out the first segment, “Challenges and Myths of Marketing.“