B2B Content: Publish or Perish

B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

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Recession & NON-Recession CRM Strategies

Recession & NON-Recession CRM Strategies

In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine.  And he always takes the time to read emails that he has opted into from that impressive trade publication. This morning he received an email from them that he found rather amusing.  The subject line stated “Recession Survival Strategies – Invest in CRM Now“  This was an announcement for a […]

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Marketing Still Stuck in a Silo

Marketing Still Stuck in a Silo

“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous.  With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]

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