Marketing Automation Services, Demand Generation, and Lead Management | Allinio
In the past, the Marketing Consigliere has made it known he’s a big fan of BtoB Magazine. And he always takes the time to read emails that he has opted into from that impressive trade publication.
This morning he received an email from them that he found rather amusing. The subject line stated “Recession Survival Strategies – Invest in CRM Now“ This was an announcement for a webinar similarly entitled “Recession Survival Strategies: Why It’s Important to Invest in CRM Now.”
In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber - I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?”
He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago. The Marketing Consigliere wishes he had been a fly on the wall. But then again, he does not need to have been there to know that Ellis is right on target. The Marketing Consigliere recently left the publishing world for the startup world because he thought it was less risky. A raft in 20-foot seas is actually safer than staying on the Titanic. Publishers are clinging to their old print ways too tightly and not making the infrastructural and cultural changes necessary to maintain a leading position. Their brand alone won’t keep them afloat forever, especially when they are ignoring the realities of a network-centric marketing world. [Read more...]
