Salesforce Makes a Great Catch with Pardot

Salesforce Makes a Great Catch with Pardot

In October of 2012, email service provider ExactTarget announced the acquisition of Marketing Automation vendor Pardot for $95 Million.  Now, less than a year later, Salesforce annnounced the acquisition of ExactTarget for $2.5 Billion, outdoing Oracle‘s $871 Million acquisition of Marketing Automation vendor Eloqua, which had just IPO’d that August.  And let’s not forget Marketo, which recently IPO’d and as  of today has a market capitalization of $780+ Million.  What does this mean/what might […]

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It’s October and Everything is Exact-ly Orange

It’s October and Everything is Exact-ly Orange

  We make no bones about being Orioles fans here at Allinio headquarters in Charm City (that’s Baltimore for those of you who have never had the pleasure of visiting here). So as the Os fight their way in the post season (tonight’s last ALDS game against the New York Yankees will make or break them), it has been a delirious joy for most Baltimore […]

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2009 Sacred Cows

2009 Sacred Cows

Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups.  The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]

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