Marketing Automation Services, Demand Generation, and Lead Management | Allinio
From time to time, Allinio has blogged about startup companies in the Marketing technology space, asking the same five basic questions for a founder or other executive to answer. This time is a little different. We’re talking to another interesting company, SocialToaster, and its Founder and CEO, Brian Razzaque (@razzaque). But not only as an interviewer…
Many years before the appearance of the Holy Social Media Trinity (Twitter, Facebook and LinkedIn), it was very time consuming to figure out who knew each other and how to reach a particular person you did not directly know. “No Soliciting” signs, gatekeepers, and basic lack of visibility into an organization have kept Salespeople away from prospects since the dawn of the candlestick telephone.
But social media is here to stay and its value in the B2B world is growing every day. There are some great tools out there to facilitate salespeople getting through to the elusive decision maker. [Read more...]
Your Marketing and Sales teams should communicate like a platoon.
This is the eighth in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority.
Obviously the telephone will continue to be a major tool to the Net-Centric Marketer for communications. For outbound and inbound data gathering and selling, the telephone has proven its versatility and from an interactive perspective, remains widely accepted by customers. Enhancing the capabilities of voice-based platforms are Internet based Interactive Voice Response (IVR) systems, which are a significant advancement over legacy IVR platforms. [Read more...]
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.
MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing. Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. [Read more...]
modified Creative Commons from Sidewalk Flying
In helping promote the B2B Twitterer of the Year Awards, the Marketing Consigliere knew there were skeptics out there regarding B2B use of microblogging and social media. Discussions in Marketing circles bring up valid points regarding some of the shortcomings of Twitter and other tools. By themselves, most of these tools may not be effective, but when used in an integrated campaign can be very valuable.
But being the Founder of the Program, he has wholeheartedly been spreading news about it. However, he did not expect to get such a myopic reply, from someone in the same social circles, resulting from an email blast that was promoting the Awards Program:
The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing. First was a much needed break on Block Island, twelve miles off the coast of Rhode Island. Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream. While you can go there and still see teenagers on their backs sunning on the beach, their arms in the air madly texting away with their gadgets, it doesn’t take long to get away from that scene and only hear the wind, birds and ocean, and smell only the salt air and fragrant flowers in the acres of undeveloped fields and woods.
