Gumdrops by terren in Virginia
No surprise, the second day of SugarCon was as satisfying as the first.
[Read more...]
SugarCon Shows How Sweet CRM Can Be, Day 1
April 5, 2011 By Leave a Comment
"Candy" by livingonimpulse
We had a really great time at SugarCon today learning about their CRM platform and ecosystem. For those of you who could not make it, it was a good crowd with fantastic speakers. Here are some of the highlights of Day 1:
Holiday Carol: Get Yourself Marketing Automation
December 13, 2010 By Leave a Comment
Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images
Sung to the tune of “Have Yourself a Merry Little Christmas.”
Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned. [Read more...]
Get a Lot with Pardot
September 28, 2010 By 2 Comments
The end of September brings us the beginning of a great new event – Elevate 2010, the Pardot users’ conference, held in Atlanta, Georgia. Pardot was there in full force with a healthy audience of users and partners who gathered to learn more about this affordable marketing automation platform.
David Cummings (@david_cummings) delivering the keynote at Pardot’s Elevate 2010 [Read more...]
8 Reasons Startups Need Marketing Automation
July 12, 2010 By 1 Comment
Tech startups are generally innovators. But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales. The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, or the ones that are Internet-based yet don’t go far enough.
The Marketing Consigliere would like to give you some reasons why those engaged in entrepreneurship need to start from the ground up, before they even have a website, with marketing automation for their company: [Read more...]
Pardot Execs Help You “Think Outside the Inbox”
June 14, 2010 By Leave a Comment
Disclosure: A copy of this book was provided at no charge by the authors
Think Outside the Inbox was written by David Cummings (@david_cummings) and Adam Blitzer (@AdamBlitzer), both of Marketing Automation platform vendor Pardot.
In seven easy to read and understand chapters, this book is a very satisfactory primer on what Marketing Automation is all about and The Marketing Consigliere recommends that you get a copy. There are many solid lessons that you need to read and digest from it. The first thing that jumped out was their sharing of the Sirius Decisions study finding the the average B2B sales cycle is 22% longer than it was five years ago. The point is with a more both a more fluid buying process and selling process, where players come and go as if on the stage of a play, you need to institutionalize control of the process so as not to lose information as the actors “exit stage right.” [Read more...]
