Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by JerryFeist
Last week, Justin Gray (@myleadmd) posted a great commentary on the growing number of skills needed by Marketers moving forward. We have been blogging about this for as long as we’ve been blogging. Through the years, there has been almost Luddite-like pushback from a dwindling number of clueless Marketers, but as we like to say, the the arc of marketing and business is long, but it bends to efficiency and sensibility.
Over the weekend, there was an announcement regarding the acquisition of one Marketing Automation platform by another, and we were scratching our heads from the lack of Twitter buzz. [Read more...]
Creative Commons mashup from work of bfishadow
This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle. There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing. Obviously, much has been happening in the past few years. IBM acquired Unica; Teradata bought Aprimo. Oracle obtained control of the IP of Market2Lead. Rumors have been flying about Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Creative Commons by Orin Zebest
The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies. What does this mean for Marketers?
We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce. Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source: GovLoop, a social network for the government community to connect and share information. In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his take on the importance of Dreamforce.
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]
