“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

Social Analytics M&A – The Hunt is On

September 30, 2011 By Leave a Comment

 

 

 

 

 

 

 

 

 

Creative Commons by Orin Zebest

The past year since the previous summer has been a very interesting one for business and Marketers in that there has been some significant acquisitions of social media measurement companies.  What does this mean for Marketers?

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Filed Under: Behavioral Marketing, Business Intelligence, CRM, Data Mining, Marketing, Metrics & Measurement, Predictive Analysis, Social Networking Tagged With: , , , , , , , , , , ,

GovLoop’s “5 Things” Nails Dreamforce Just Right

September 14, 2011 By 1 Comment

We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce.  Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source:  GovLoop, a social network for the government community to connect and share information.  In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his take on the importance of Dreamforce.

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Filed Under: CRM, Marketing Tagged With: , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 2

September 1, 2011 By Leave a Comment

 

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]

Filed Under: B2B Marketing, CRM, Event, Fun, Marketing Tagged With: , , , , , , , , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 1

August 31, 2011 By 4 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:

I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me.  Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Event, Fun, Marketing, Marketing Automation Tagged With: , , , , , , , ,

MMI Can Give You a Marketing Automation “Edge”

August 19, 2011 By Leave a Comment

 We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City.  They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge.

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Filed Under: B2B Marketing, Cinque Domande - 5 Questions, CRM, Email Marketing, Marketing, Marketing Automation Tagged With: , , ,
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