The Blue-State Bird of Tweetiness

The Blue-State Bird of Tweetiness

The Marketing Consigliere has been trying to build up his Twitter list of followers and followees, and had a friend that was following both Hillary Clinton and Barack Obama.  So he checked out their Twitter profiles and noticed something odd…  Senator Clinton stopped tweeting on October 30th and (now) President Elect Obama stopped tweeting on November 5th, the day after he won one of the most exciting elections in United States history.

The Blue-State Bird of Tweetiness

The Blue-State Bird of Tweetiness

It’s easy to assume that some minion in each politician’s campaign was actually doing the tweeting, but why stop? John McCain‘s campaign apparently lasted until November 19th to make some apparently “good sport” and positive statements…

The Blue-State Bird of Tweetiness

Or was this the authentic John McCain Twitter page where tweeting was apparently muffled on October 24th?  The Marketing Consigliere thinks it might have been but it looks like the GOP muddied up their own Twitter waters… they need to have better brand management for 2012…

The Blue-State Bird of Tweetiness

Now that the “real” work has to be done, why abandon such a useful communication tool “cold turkey?”  Especially the winner, who had 138,912 followers compared to Clinton’s 6,249. and McCain’s 2,135 (or 4,841, depending on which Twitter page you may believe is the real one and don’t want to bother looking for duplicates).

By using Twitter, they were reaching out to a growing audience and validating the social networking value that Twitter offers.  The Marketing Consigliere can understand people needing a break from such a long, historic campaign, but certainly someone could keep the Twitter machine going for these politicians… Doesn’t their respective party leadership think that anyone would still follow?

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