Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Illustration from Marketing News 12-30-10
2011 is still new enough that we should look back at 2010 and see what kind of lessons learned we should take into this new year. The American Marketing Association‘s publication, Marketing News, came out with “The Year in Review,” which was mildly disappointing.
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AMA-DC is the third largest chapter of the American Marketing Association in the country with more than 1,000 members representing more than 600 organizations, many of which are in the ecosystem that supports Uncle Sam. It is a vibrant community and because of its location is unlike any other AMA chapter in the United States.
Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.”
This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools to launch better B2C email efforts. Plan on making Thursday, March 13th, 2008 a “brown bag” lunch in front of your computer.
Focus groups, which are easily five-figure marketing expenses, are not embraced by all. Those that do understand the value of focus groups know that getting a focus group together is always a challenge and requires a lead time to find and attract qualified participants.
Likewise, it takes time to get observers assembled at the same time, behind the mirror to see what’s going on. And on many occasions, someone who could not be there during the live event is left with a video to review at their own convenience, and that video may not always be of the best quality. And sometimes “at their own convenience” occurs much later than should be. [Read more...]
