Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign. Marketo’s announcement of a SMB app is a […]
L’occhio del padrone ingrassa il cavallo. A business thrives when the owner keeps his eye on it.
We’ve scoured many reviews about the other week’s great Dreamforce event put on by Salesforce. Gary Honig (@GaryHonig) brought to our attention a great blogpost from an unlikely (from a private sector perspective) source: GovLoop, a social network for the government community to connect and share information. In this blogpost, “The Top 5 Things I Learned from the Biggest Tech Conference in the U.S.,” Mike Bernard (@Bernster) gives his […]
As an advocate of Marketing and Sales Automation, Allinio is usually very positive about advances made in this space. However, a recent stay in the Marriott Marquis San Francisco during Dreamforce proved that automation can go too far. We don’t think we’ve been under a rock when it comes to blogging about automated ways to market and sell, but this was the first time we ran into something like this. […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco: Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They […]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco: I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the […]
We visited MMI Solutions, a small but promising Marketing Automation company in outside New York City. They already have some top-notch customers like Kodak, Canon, and Expedia that have used their tool, MMI Edge. MMI Edge is designed with features allowing for cross media marketing at the highest levels, including the creation, tracking and reporting of PURLs (Personalized URLs), QR codes, web activity, e-newsletters, e-mails, and web to print. The […]
Lead Follow-Up, a niche solution available on the Salesforce AppExchange for the past four years, has hundreds of small business customers. We took a look at the app and think it’s a decent entrée into Marketing Automation for a number of reasons: First, it offers a 30-day trial followed by month-to-month credit card billing; second, the billing is at very attractive price points for small businesses, especially sole […]
There was a big announcement at the end of last week that seemed to be missed by a lot of people in the marketing technology space, perhaps due to the upcoming summer weekend or one of the many political scandals and debates going on in this country. But first, a prologue- let’s wind the clock back a little. Recently, Focus asked, “Backed by Google and Salesforce, is HubSpot poised to be a […]