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9 Truths About B2B Publisher/Agency Turf Conflict

“Ball Fight” Creative Commons by CarbonNYC Last week’s blogpost was about some data related sessions at the BMA‘s 2011 International Conference. With an extra week of digestion, we want to focus a little more on one of the sessions. Specifically the “Unleash Your B-to-B Media Partners” session with Dean Horowitz (@deanhorowitz), Vice President of eMedia and Market Intelligence at Vance Publishing Corporation, Kim Paulsen, Senior Vice President, Penton Marketing Services, and Mitch Rouda, President of eMedia […]

Posted: 06/13/2011
Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Business Intelligence, Campaign Management, Content Marketing, Data Mining, Leadership, Metrics & Measurement

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Marketers, Start Unleashing Your Data Engines!

The Business Marketing Association‘s 2011 International Conference in Chicago was a great success for all who attended. Many attendees were from traditional agencies and overall the sessions were very good in catering to them- Yes, you too should have been there if you are a “data driven” B2B Marketer, but not just because you could have met Trevor Bayne, the 20-year old Daytona 500 champion driver and his NASCAR racer with the […]

Posted: 06/06/2011
Under: Advertising, Agencies, B2B Marketing, Marketing, Marketing Automation, Metrics & Measurement, Video

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B2B Content: Publish or Perish

We arrived early for this year’s Business Marketing Association International Conference in Chicago and took advantage of a pre-conference workshop entitled “Unleash Your Inner Publisher.” Although we thought that we already did a pretty good job at blogging and tweeting and all the other things that customers read, we quickly realized that this workshop was a worthwhile investment. Paul Gillin, a thought leader in the B2B marketing world, […]

Posted: 06/01/2011
Under: B2B Marketing, Blogging, Marketing, Uncategorized

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The Marketing Automation Universe’s Center – Part IV

This is a the last installment of the activity at DemandCon in San Francisco this week. Ardath Albee (@ardath421) kept the post-lunch crowd awake with a lively talk about storytelling. The conversations that you have with customers should involve storytelling. A customer has questions at each stage of the buying process, and in each of your answers you should include a portion of the story you are trying […]

Posted: 05/19/2011
Under: B2B Marketing, Campaign Management, Demand Generation, Lead Managment, Marketing, Marketing Automation, Sales

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The Marketing Automation Universe’s Center – Part III

This is a continuation of the activity at DemandCon in San Francisco this week. Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.” Growth is hard. The S&P’s growth over the last few years has been choppy. A lot of this can be alleviated by adopting the principles of “Revenue Performance Management. Eloqua defines Revenue Performance Management as a systematic […]

Posted: 05/19/2011
Under: B2B Marketing, Demand Generation, Lead Managment, Marketing, Marketing Automation, Metrics & Measurement, Sales, Uncategorized

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Marketo’s “Rock Your Revenue” in DC: Part II

As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: Jim Lenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he […]

Posted: 05/18/2011
Under: Demand Generation, Lead Managment, Marketing, Marketing Automation, Metrics & Measurement, Video

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The Marketing Automation Universe’s Center – Part II

This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs. After lunch, Jon Miller (@jonmiller2), VP of Marketing for Marketo reiterated his previous talk about Marketers tracking engagement, not buying intent. He included more information about the journey of a lead in the Marketo Marketing and Sales organization. With approximately 80% […]

Posted: 05/18/2011
Under: B2B Marketing, Campaign Management, Demand Generation, Lead Managment, Marketing, Marketing Automation, Sales

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The Marketing Automation Universe’s Center – Part I

This week heralds the very first DemandCon, the brainchild of Shawn Elledge(@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear. The crowd was comprised of 300 leading edge marketers from companies like Intel, Samsung, and Office Depot. Steve reviewed the flow of the day and […]

Posted: 05/18/2011
Under: B2B Marketing, Demand Generation, Lead Managment, Marketing Automation, Metrics & Measurement, Sales, SMB Marketing

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Marketo’s “Rock Your Revenue” in DC: Part I

Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included: JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even […]

Posted: 05/16/2011
Under: Demand Generation, Lead Managment, Marketing, Marketing Automation, Metrics & Measurement, Video

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No Confusion at the Infusionsoft Customer Tour

We were privileged to be a guest of Joe Manna (@JoeManna), Nicole Shoots (@NShoots) and crew of Infusionsoft‘s national tour of eight cities. It didn’t take long after arriving there to realize that this was going to be a good “hands-on” day for the attendees; with 6,500 SMB customers worldwide and 43 million emails sent out through their system per week, Infusionsoft attracted around 100 Marketers to its Washington DC stop. The […]

Posted: 05/13/2011
Under: Demand Generation, Lead Managment, Marketing, Marketing Automation, SMB Marketing

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9 Truths About B2B Publisher/Agency Turf Conflict

Marketers, Start Unleashing Your Data Engines!

B2B Content: Publish or Perish

The Marketing Automation Universe’s Center – Part III

Marketo’s “Rock Your Revenue” in DC: Part II

The Marketing Automation Universe’s Center – Part II

The Marketing Automation Universe’s Center – Part I

Marketo’s “Rock Your Revenue” in DC: Part I

No Confusion at the Infusionsoft Customer Tour

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