Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]
The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]
When an auditor assesses the internal controls of a service organization, they use SAS 70 standards as criteria. Audits are important to client companies that use outsourcing services which impact their control of processes and data. The type of report issued, a Type I report, states the auditor’s opinion on the accuracy of Eloqua’s description of controls that are operating within their applications and the fitness of […]
It was 40 years ago that the above photograph was taken by the Apollo 8 astronauts Jim Lovell, Bill Anders and Frank Borman. That picture helped soothe a world that saw a lot of turmoil that year and made a lasting impression on a young Italian-American boy. Looking back as a man now older than those brave astronauts were when they took their perilous journey into the unknown, the Marketing Consigliere […]
Last week the 5th Anniversary of the CAN-SPAM Act passed by with little fanfare. To date, there been a handful of notorious spammers brought to court and successfully prosecuted under the act. This year there was an interesting service of justice when Sanford Wallace, the self-dubbed “Spam King” was fined along with a partner for $230 million to MySpace for using malware and promoting gambling and pornography to MySpace users. […]
“Marketing Tech Use Lags,” by BtoB Magazine contributing editor Richard Karpinski reports that IDC‘s CMO Advisory Practice is issuing a study that finds inadequate technology planning and investment in marketing departments. IDC Research Vice President Michael Gerard has indicated that for marketers, planning is not a continuous process but an isolated event; however, it should indeed be continuous. With less than 2% of a marketing budget being invested in marketing applications, many marketers with […]
The Marketing Consigliere has had to “whack” decent salespeople for business reasons. He recently led a discussion in LinkedIn regarding valid reasons for terminating salespeople who were actually hitting their numbers. Kevin Dunal, President of Oculus Info Inc. presents a valid ROI argument for optimizing your sales team. “…I have seen this happen which in my mind is justifiable, is the case of redeploying head count to a larger […]
Francisco Goya, Los fusilamientos del tres de mayo, 1814 Museo del Prado, Madrid The Marketing Consigliere posed that question to the Chief Marketing Officer (CMO) Network group in LinkedIn. Mark Chmiel, an EVP and the Chief Marketing & Innovation Officer at Denny’s, had this to say: “I think quite the opposite–the CMO is becoming more important and influential. The key is to have a very strong working relationship […]
The Mortgage Industry. The Finance Industry. The Automotive Industry. What’s next? Before the world focused on these stumbling leviathans, there was talk about another tech “bubble” and how it would pop. Any collateral damage from a tech meltdown pales in comparison to the catastrophe in the “industrial age” sector. Yes, the VCs have tightened up again and many entrepreneurs are stamping their feet because their […]
Almost a year and a half ago The Marketing Consigliere blogged the praises of Google Earth and how businesses were using it in innovative ways. This week, when many of us were being thankful and looking forward to a better future, reality blasted back in. The tragedy in Mumbai has not fallen just on India, but on the international community. It is with a heavy heart that The Marketing […]