Marketing Automation & Dreamforce 2011 – Day 1

August 31, 2011 By 4 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:

I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me.  Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Event, Fun, Marketing, Marketing Automation Tagged With: , , , , , , , ,

The Marketing Automation Universe’s Center – Part III

May 19, 2011 By Leave a Comment

This is a continuation of the activity at DemandCon in San Francisco this week.

Doug Sechrist of Eloqua

Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management.

Eloqua defines Revenue Performance Management as a systematic approach to identifying the drivers and impediments to a firm’s revenue, persistently measuring them, and then pulling the economic levers that will optimize top line growth.  Using real examples of customers like Polycom, Doug was able to narrated how lead flow rose 82%, resulting in increased revenues of 34%. [Read more...]

Filed Under: B2B Marketing, Demand Generation, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement, Sales Tagged With: , , , , , , , ,

Holiday Carol: Get Yourself Marketing Automation

December 13, 2010 By Leave a Comment 

Photo parody mashup of http://www.flickr.com/photos/stevepj2009/ and MGM images

Sung to the tune of “Have Yourself a Merry Little Christmas.”

Get yourself Marketing Automation,
Start the process right,
Make sure that
You and your Sales are all aligned. [Read more...]

Filed Under: Campaign Management, Fun, Marketing, Marketing Automation, Web/Pod/Videocasting Tagged With: , , , , , , , , , ,

8 Reasons Startups Need Marketing Automation

July 12, 2010 By 1 Comment

Tech startups are generally innovators.  But whether bootstrapped or venture funded, they are burning cash and have significant milestones to meet in order to get to the next level – namely, increasing sales.  The irony of many startups, even ones that are selling disruptive technologies, is that many rely on the same old ways of marketing and sales that existed before the Internet came along, or the ones that are Internet-based yet don’t go far enough.

The Marketing Consigliere would like to give you some reasons why those engaged in entrepreneurship need to start from the ground up, before they even have a website, with marketing automation for their company: [Read more...]

Filed Under: Business Intelligence, Campaign Management, CRM, Demand Generation, Entrepreneurship, Lead Generation, Marketing Automation, Metrics & Measurement Tagged With: , , , , , , , , , , , , ,

Dave Rudolph is Right – Marketing Matters

July 2, 2010 By 1 Comment

The Marketing Consigliere was honored to have lunch with David Rudolph (@davrud) of Eloqua earlier this year and was tickled to see this creation of his on Eloqua’s blog today.  Dave has taken the “Lost Generation” viral video and cleverly applied its upbeat message to our world of Marketing Automation.

Thank you to Eloqua and Dave Rudolph for sharing this!

Filed Under: Fun, Marketing, Marketing Automation, Metrics & Measurement, Video Tagged With: ,

5 Lessons in Marketing’s Brave New World

March 1, 2010 By 2 Comments

Eloqua's Brave New World

This past week The Marketing Consigliere was fortunate enough to attend a very interesting event.  Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California.  The name of the event was appropriate.

[Read more...]

Filed Under: B2B Marketing, Demand Generation, Email Marketing, EMM, Leadership, Marketing, Net-Centric Marketing, Sales, Search/SEO/SEM, Social Networking Tagged With: , , , , , , ,
« Older Posts
Newer Posts »