“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
[Read more...]

Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

20 Most Popular Marketing Automation Platforms

December 8, 2011 By 4 Comments 

Creative Commons by Tulane Public Relations

The following infographic was put together by Capterra and InfoNewt.  On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation.  On the other hand…

[Read more...]

Filed Under: Marketing, Marketing Automation Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

Pardot Packs It In At Their User Conference

November 27, 2011 By Leave a Comment

For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua.  This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).

[Read more...]

Filed Under: B2B Marketing, Leadership, Marketing, Marketing Automation, Metrics & Measurement Tagged With: , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 3

September 6, 2011 By 2 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But at least I still followed the brief format from the last two postings.

 

[Read more...]

Filed Under: B2B Marketing, CRM, Event, Fun, Lead Generation, Leadership, Marketing, Marketing Automation, Mobile Marketing, Sales, Social Networking Tagged With: , , , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 1

August 31, 2011 By 4 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:

I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me.  Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]

Filed Under: B2B Marketing, CRM, Demand Generation, Event, Fun, Marketing, Marketing Automation Tagged With: , , , , , , , ,

The Marketing Automation Universe’s Center – Part III

May 19, 2011 By Leave a Comment

This is a continuation of the activity at DemandCon in San Francisco this week.

Doug Sechrist of Eloqua

Doug Sechrist (@dougsechrist) of Eloqua started the second day with a keynote – “Pulling the Right Levers to Drive Revenue.”  Growth is hard.  The S&P’s growth over the last few years has been choppy.  A lot of this can be alleviated by adopting the principles of “Revenue Performance Management.

Eloqua defines Revenue Performance Management as a systematic approach to identifying the drivers and impediments to a firm’s revenue, persistently measuring them, and then pulling the economic levers that will optimize top line growth.  Using real examples of customers like Polycom, Doug was able to narrated how lead flow rose 82%, resulting in increased revenues of 34%. [Read more...]

Filed Under: B2B Marketing, Demand Generation, Lead Generation, Marketing, Marketing Automation, Metrics & Measurement, Sales Tagged With: , , , , , , , ,
« Older Posts