“The” Marketing Automation Happening of 2011

December 30, 2011 By 2 Comments 

Creative Commons mashup from work of bfishadow

This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle.  There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing.  Obviously, much has  been happening in the past few years.  IBM acquired Unica; Teradata bought Aprimo.  Oracle obtained control of the IP of Market2Lead.  Rumors have been flying about  Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Filed Under: B2B Marketing, Entrepreneurship, Leadership, Marketing, Marketing Automation, Net-Centric Marketing Tagged With: , , , , , , , , , , , , , , , ,

20 Most Popular Marketing Automation Platforms

December 8, 2011 By 4 Comments 

Creative Commons by Tulane Public Relations

The following infographic was put together by Capterra and InfoNewt.  On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation.  On the other hand…

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Filed Under: Marketing, Marketing Automation Tagged With: , , , , , , , , , , , , , , , , , , , , , ,

Pardot Packs It In At Their User Conference

November 27, 2011 By Leave a Comment

For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua.  This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).

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Filed Under: B2B Marketing, Leadership, Marketing, Marketing Automation, Metrics & Measurement Tagged With: , , , , , , ,

Marketo’s Spark Should Light a Fire for SMBs

October 12, 2011 By Leave a Comment

 

Yesterday Marketo announced a new service offering for the SMB market called Spark.   Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations.  Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.

Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community.  Here’s why: [Read more...]

Filed Under: B2B Marketing, Business Intelligence, Demand Generation, Email Marketing, Lead Generation, Marketing, Marketing Automation, SMB Marketing Tagged With: , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 3

September 6, 2011 By 2 Comments

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

OK, only some of this was blogged in the trenches.  By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event.  But at least I still followed the brief format from the last two postings.

 

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Filed Under: B2B Marketing, CRM, Event, Fun, Lead Generation, Leadership, Marketing, Marketing Automation, Mobile Marketing, Sales, Social Networking Tagged With: , , , , , , , , ,

Marketing Automation & Dreamforce 2011 – Day 2

September 1, 2011 By Leave a Comment

 

Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:

Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce.  There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.”  They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]

Filed Under: B2B Marketing, CRM, Event, Fun, Marketing Tagged With: , , , , , , , , , , , , , ,
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