Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Creative Commons by JerryFeist
Last week, Justin Gray (@myleadmd) posted a great commentary on the growing number of skills needed by Marketers moving forward. We have been blogging about this for as long as we’ve been blogging. Through the years, there has been almost Luddite-like pushback from a dwindling number of clueless Marketers, but as we like to say, the the arc of marketing and business is long, but it bends to efficiency and sensibility.
Marketo has come out with a great infographic depicting the characteristics of “Right Brain” and “Left Brain” Marketers. This insight is interesting. Traditional, pre-Internet marketers have generally been “left brain,” and even many contemporary Marketers, although they are utilizing tech tools that enhance creative productivity, still depend on a “Right Brain” approach. While this approach remains important to the firm, it is slowly and necessarily being eclipsed by Marketers who are more “Left Brain,” and as Scott Brinker (@chiefmartec) has coined, “Marketing Technologists.”
Creative Commons mashup from work of bfishadow
This year there were many in the Marketing Automation sector; vendors have had more money and as a result really began flexing their marketing muscle. There has been adoption of Marketing Automation platforms by customers not only in the tech market segment, but in “old line” sectors such as financial services and manufacturing. Obviously, much has been happening in the past few years. IBM acquired Unica; Teradata bought Aprimo. Oracle obtained control of the IP of Market2Lead. Rumors have been flying about Salesforce.com and it’s acquisition of Radian6, surely a sign that it was moving towards Marketing Automation. But there is one proceeding of 2011 that is of utmost significance to Marketers…
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Creative Commons by Tulane Public Relations
The following infographic was put together by Capterra and InfoNewt. On one hand, we think it’s great that Capterra has illustrated what is going on in an increasing market for Marketing Automation. On the other hand…
For the second year in a row, Pardot has held its Elevate User Conference, a great opportunity for its customers to mingle, share best practices and learn about their vendor’s product road map, much like what happens at similar, established user events hosted by Marketing Automation industry leaders like Marketo and Eloqua. This year’s event in Atlanta underscored how far Pardot and its customers have come in their sophistication regarding the use of web-based Marketing technologies (Disclosure: Allinio was given a complimentary pass by Pardot to the entire event).
Yesterday Marketo announced a new service offering for the SMB market called Spark. Spark will allow SMB users to create and launch email campaigns, hold webinars, and even monitor and participate in social media conversations. Additionally, it gives a real time window into campaigns and allows measurement of each segment of an SMB’s marketing mix efforts within each campaign.
Marketo’s announcement of a SMB app is a positive one and will help accelerate the adoption of Marketing Automation for all the vendors in the sector catering to the SMB community. Here’s why: [Read more...]
