Marketing Automation Services, Demand Generation, and Lead Management | Allinio
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
OK, only some of this was blogged in the trenches. By Day 3 of Dreamforce, I was starting to experience “information overload,” so I had to come back East, get over the jet lag, do my laundry, and finally collect my thoughts about the last day of this terrific event. But at least I still followed the brief format from the last two postings.
Joe Zuccaro (@joezuc), Allinio’s President & CEO, continues to blog from the Dreamforce trenches in San Francisco:
Day two of Dreamforce started off with a bang; mainly in terms of product announcements by Salesforce. There was a mind-boggling number of new products that Salesforce is launching, and their vision is quite ambitious (as if they have never been ambitious before!), with a lot focusing on the “social enterprise.” They are extending their Chatter product for general use and with their recent acquisition of Radian 6, they will enable marketers to better understand the “voice of the customer.” [Read more...]
Joe Zuccaro (@joezuc), Allinio’s President & CEO, blogs from the trenches in San Francisco:
I arrived at Salesforce.com‘s popular user conference, Dreamforce, on an early flight, but it seems that most people arrived well before me. Most if not all the Marketing Automation sessions were full, but I got into most of the ones I wanted. This is the biggest Dreamforce to date, with 45,000 attendees. and the venue is not only the entire Moscone Center, but because of the growth and over 400 sessions, Salesforce has secured conference facilities in neighboring hotels. It all adds up to one of the largest firehoses a marketer has ever had to endure. [Read more...]
This is a continuation of the activity at DemandCon in San Francisco this week. So much is happening we thought it would be better to break it up in AM/PM, easily digestible blogs.
Click picture above to see the full Photosynth panorama of the main DemandCon conference room.
This week heralds the very first DemandCon, the brainchild of Shawn Elledge (@IMSummit) and Steve Gershik (@SGersh). Launching in San Francisco, the event is, in our opinion, the center of the Marketing Automation Universe. Here are some highlights of the great keynotes and panels that we got to hear.
As we said in our previous blog, Allinio had the privilege to be the Regional Sponsor for Marketo‘s “Rock Your Revenue” tour when it stopped in the Washington, DC area. The speakers included JimLenskold (@jimlenskold), Managing Director of Lenskold Group, who spoke about the need for imperative for Marketing to be better at showing ROI; Kelly Waffle of Sourcefire, a Marketo customer, spoke of the the issues he faced implementing the platform and how he has further configured it for even better results and Paul Albright, Chief Revenue Officer of Marketo, who delivered a terrific, compelling story on how Marketers have to be part of the revenue equation for an organization.
Afterwards, Allinio had a video camera ready to ask Marketers some questions about issues facing them and what they thought of the Rock Your Revenue Tour. This is continuation of some of the best answers we got when we asked them about “Truths and Revelation of Marketing.” You can also check out the first segment, “Challenges and Myths of Marketing.“
