The Future of InfoTech = The Future of Marketing
Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing.
Of particular note is a slide presentation of his personal predictions of change in IT to help leadership “noodle through the impact of some key technologies on our future.” So don’t be a wet noodle – check it out and think about it with a C4ISR Marketing perspective.