US Navy The efficient gathering, storing, analyzing, sharing, and acting upon data must be precise in the United States Navy; it is increasingly so within any enterprise, large or small, that wants to survive 21st Century, globalized business. This is the third in a series of excerpts from Allinio’s white paper Net-Centric Marketing & Information Superiority. 3. Applying C4ISR to Marketing Commerce, of course, should not […]
Bob Gourley, the CTO and Founder of Crucial Point LLC, is a former CTO for the Defense Intelligence Agency. If anyone knows C4ISR, it is him. The Marketing Consiglire encourages CEOs and CMOs to read his April 2, 2008 entry in his blog, CTO Vision – “What’s Next in Enterprise IT.” There are clear implications for Net-Centric Marketing. Of particular note is a slide presentation of his personal predictions of change […]
In his opinion column of this week’s BtoB Magazine, (if you’re in B2B you should be a subscriber – I can’t “live” without it!) Ellis Booker, the Editor, asks the question perfectly: “Media execs cling to print…too tightly?” He was referring to his observations at the recent American Business Media annual Top Management Meeting in Chicago. The Marketing Consigliere wishes he had been a fly on the wall. But then again, he […]
Omniture and salesforce.com announced the launching of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. This is a great example of aligning sales and marketing – working with sales, marketers will be able to follow simultaneous marketing campaigns and to ascribe credit to the specific campaigns resulting in a sale, transaction or a conversion. Marketers should be all over this and sales should be demanding more campaigns. Even without the robust salesforce.com […]
I’ve set up a “lens” called “C4ISR Marketing – aka Network Centric Marketing” on Squidoo and am trying to teach myself about whether it provides utility for B2B marketers. My “lens” (this is what you call your site there) is not a high ranking site in the Squidoo world by any means, but I guess it’s better than a lot of others. For now I’ll tinker with it […]
What is a C4ISR technology that the military uses when trying to see through night, fog, and other types of inclement weather? Night-vision goggles. Night-vision is facilitated with the integration of two technologies – Enhanced spectral range technology enables the observer to see light outside the human range of electromagnetic spectrum (visible light), including infrared. Enhanced intensity range technology increases the ability to see within low-light environments. What is a C4ISR technology that […]
James Surowiecki was onto something when he wrote The Wisdom of Crowds. But if large groups of people are “smarter than an elite few,” imagine what you could do with a large group of elites… The Marketing professional who grasps the concept of C4ISR Marketing is one of those elites, albeit an under-appreciated, under-budgeted, and under-empowered elite. What else should he or she do then but find temporary […]
In my earlier blog, “SMBs & C4ISR Marketing,” I spoke about how small and medium size business can leverage the power of satellite imagery and apply it to their business. There’s a different and maybe even better way to be a C4ISR Marketer and its origins are in my backyard in the Washington DC area… GeoCommons allows users to “Explore, Create & Share Intelligent Maps and Geographic Data.” […]
Louise Story’s August 6th article in The New York Times, “It’s an Ad, Ad, Ad, Ad World, started my week off with a bang. Publicis Groupe, a leading multinational agency, will be farming out the creation of “thousands of versions of ads.” Not through an electronic sweatshop, but still an outsourced set of firms that will produce a rather high throughput of variation upon variation of […]
Under the headline “Public Voice Adds Edge to Debate,” the July 24th Washington Post front page article also had a tagline, ”Democrats Face Questions from Internet Users in Unorthodox Format.” While it’s too early to say whether YouTube and Web 2.0 are a “flash in the pan” (I don’t think they are) , it struck me funny that it was considered “unorthodox.” True, Webster’s defines the word […]