Recently The Marketing Consigliere asked a question in various LinkedIn discussion groups. The question was, “What are the two most important marketing projects you have that you don’t want to be forced to cut in 2009? The responses were quite interesting but two that succinctly rose above the noise were the following: Diana Engelmeyer of ExactTarget emphasized the following of importance to her: 1. Behaviorally targeted banner advertising 2. […]
You’re FIRED! The scary thing about these two words is that most Marketing leaders reading this blog know another Exec who has recently been fired (as the Marketing Consigliere likes to say, “got whacked.”) or is worrying about getting whacked themselves. We all know the stat – the average CMO tenure is less than two years, perhaps give or take a few months. And for companies too small […]
About a year and a half ago, Mini Cooper instituted an interesting promotional campaign using RFID technology. Cooper owners were given RFID-enabled key fobs which interacted with special billboards in EZPass regions. When the driver approached the billboard in his or her Mini, a talking car would appear, along with the person’s name who registered the key fob. So now the question must be asked, why isn’t there more marketing like this? Did […]
Across the pond there has been a storm brewing over privacy and advertising. The largest Internet Service Providers in the United Kingdom – BT, Virgin Media and Carphone Warehouse’s TalkTalk, recently teamed up with Phorm, an ad serving company. In this unusual move, ISPs, which have been traditionally “neutral” to end users web surfing habits, now have an opportunity to cash in by “knowing” what their customers do. So by providing […]
Here’s a great opportunity to learn about leveraging data for more successful email campaigns. If you’re a member of the American Marketing Association, you should have received an email invitation to attend a webinar entitled “Using Web Behavior Data to Drive Follow Up Messaging.” This is a terrific chance to learn from a vendor, Lyris, about how data mining can be used in conjunction with CRM tools […]
This is a headset which is being developed by EmSense, a Monterey, California based company that is pioneering physiological neuro-scientific sensing for business decision making. Their patent-pending device has embedded sensors that combine EEG technology used to measure brain-wave activity and other biometrics like eye motion, breathing, cardio activity, body temperature in an individual viewer. Another company, Sands Research, also is helping firms conduct market research by measuring […]
The Marketing Consigliere has come across several start-up companies in his path that plan on depending on advertising for their revenue model. Having been in publishing, he tries to give them ideas how to make that work for them. But they definitely should look at publishers closer – many of them are struggling. While one may argue that much of that struggle is due to […]
The Marketing Consigliere reads a lot of trade rags. He scours them to for articles or ideas to bring to The Marketing Consigliere Blog. Sometimes, believe it or not, there’s nothing he thinks meets the newsworthy standards of this blog. Sometimes he gets Blogger’s Block. Sometimes the day job gets in the way, or he spends too much time exploring Second Life for ideas and get sidetracked… And […]
Since my latest blog in The Marketing Consigliere Blog this week on proposed Behavioral Advertising regulation, the Federal Trade Commission has issued “Online Behavioral Advertising – Moving the Discussion Forward to Possible Self-Regulatory Principles,” a 7-page proposal of voluntary guidelines with which businesses can regulate themselves. After reading the document, I am satisfied that the FTC not responded in a knee-jerk reaction to the shrill, lone voices of those that do […]
This is a topic I’ve needed some time to digest mentally before I stuck my proverbial virtual foot in my virtual mouth. I remember a few weeks ago reading about the FTC hearings on the “Do Not Track” requests coming from some consumer groups. Instantly I thought that the whole behavioral targeting engine would come to a screeching halt. My C4ISR Marketing common sense told me “that […]