Twitter | Data Driven Revenue™

The 2009 B2B Twitterer of the Year Awards

Not skipping a beat from the memorable tradition started last year, the Marketing Consigliere invites you to nominate the business-to-business organization that should be recognized for its use of Twitter in 2009. Now in its second year, the B2B Twitterer of the Year Award recognizes an organization for outstanding contributions in practicing, promoting, and/or enhancing professional business via the microblogging sensation Twitter. An impressive panel of judges is being assembled from the wide spectrum of the […]

Posted: 10/22/2009
Under: B2B Marketing, Social Networking

Read Me Leave comment

Get Ready for the B2B Twitterer of the Year

Continuing the initiative and tradition started last year, the Marketing Consigliere invites you to nominate the business to business entity that should be recognized for its use of Twitter in 2009. The panel of judges and nomination rules will be posted shortly. So if you are interested, start paying attention to tweets from B2B companies to get ideas on who you would like to nominate for showing leadership with Twitter. The hashtag […]

Posted: 09/23/2009
Under: B2B Marketing, Campaign Management, Leadership, Social Networking

Read Me Leave comment

Block Island, Bots, and Babble

The Marketing Consigliere has had a hiatus from the blogosphere but has resumed work regarding the world of digital marketing. First was a much needed break on Block Island, twelve miles off the coast of Rhode Island. Block Island, while having most of the amenities of the mainland United States, is merely a 3-mile by 7-mile island that is a conservationist’s dream. While you can go […]

Posted: 07/31/2009
Under: Marketing, Social Networking

Read Me Leave comment

IM your ESP to offer SWYN, ASAP

An interesting development for Network Centric Marketers has developed from Charm City – Blue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks. SWYN capability is integrated into Publicaster, Blue Sky Factory’s email offering to marketers. By adding a simple code snippet, marketers can now give subscribers an option […]

Posted: 05/18/2009
Under: Email Marketing, Social Networking

Read Me Leave comment

Slick & Mortar

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands. At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another. The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable […]

Posted: 05/11/2009
Under: B2C Marketing, Data Mining, Mobile, Social Networking, User Generated Content, Video

Read Me Leave comment

SuperAds XLIII

The Marketing Consigliere prepared himself for Superbowl XLIII by reviewing his guest blog at Scott White’s blog, The Big Kahuna. He thought it would be interesting to see how far Marketing has come in a year. This year’s Superbowl had some well announced changes such as GM pulling out of its long time sponsorship. Fine – not everyone was willing to pay $3,000,000 for a spot this year. While no agency stood out significantly […]

Posted: 02/01/2009
Under: Advertising, Agencies, B2B Marketing, B2C Marketing, Blogging, Brand Management, Mobile, Social Networking, User Generated Content

Read Me Leave comment

Jumpstart Your Twitter Experience

Yesterday the Marketing Consigliere sent an email to someone he hopes to blog about in the near future, and he realized what he wrote about to this person would be good for many in his audience today. Since Twitter adoption is gaining momentum, it makes sense to share some lessons to keep your microblogging learning curve shorter. If you wish, you can go to the Twitter Fan Wiki and […]

Posted: 01/19/2009
Under: B2B Marketing, Blogging, Leadership, Marketing, Social Networking

Read Me Leave comment

10 Allinio Predictions for 2009

Prediction 1: Robert Scoble will become marginalized as a new “Twitterer to follow” emerges that is less condescending and opinionated. The Marketing Consigliere actually likes Scoble, has met him twice, but understands that like all “celebrities,” a new one will probably come along that the huddled marketing masses will want to anoint as their new savior. He will never be relegated as the “Lindsay Lohan” of […]

Posted: 01/01/2009
Under: Advertising, B2B Marketing, B2C Marketing, Behavioral Marketing, Blogging, Brand Management, Business Intelligence, C4ISR Marketing, CRM, Data Mining, Entrepreneurship, Leadership, Marketing, Metrics & Measurement, Mobile, Net-Centric Marketing, Public Relations, Search/SEO/SEM, SMB Marketing, Social Networking, Video, Web 2.0

Read Me Leave comment

B2B Twitterer of the Year

The Marketing Consigliere saw that there was too much ado about Robert Scoble asking people to suggest a “Twitterer of the Year,” and came up with his own idea. He Googled “B2B Twitterer of the Year” and nothing came up, so he felt obliged to take the initiative to honor a business-to-business company that had shown leadership in use of Twitter. Many so-called “leaders” of the […]

Posted: 12/30/2008
Under: B2B Marketing, Blogging, Leadership, Marketing, Net-Centric Marketing, SMB Marketing, Social Networking

Read Me Leave comment

Too Many “Gurus” Who Don’t Know the Basics

Although it was a long time ago, the Marketing Consigliere went through too much pain and suffering in business school to tolerate all the social media “gurus” who think they are marketing experts just that because they rank highly on Twitter charts or shave their head like some Seth Godin wanna-be. Heaven forbid that overwhelmed, desperate Marketing professionals should listen to them or even pay them out of their dwindling marketing […]

Posted: 12/26/2008
Under: Leadership, Marketing, Social Networking

Read Me Leave comment

Tag: Twitter

Pages

Recent Posts

Archives

Categories